Industry trends help general contractors learn what their market base is looking for in renovation projects. With this information, Utah general contractors can develop services and marketing tools to attract new customers and maintain competitive advantage. UTCLC believes that offering opportunities for general contractors to hone their craft and understand their market is important. Therefore, we would like to make you aware of a complimentary webinar that will help you learn how owners are investing in building performance. This webinar is being held by McGraw-Hill Construction Events, and is titled “A Path to Achieving Higher Building Performance”. The reasoning behind creating this webinar is to help contractors and owners understand industry trends to improve performance and reduce the carbon footprints of commercial buildings. While there has been a lot of research done on the benefits of major changes and alterations done to buildings that are already efficient, little study has been conducted on companies that have implemented small changes. These changes are often done slowly over an extended period of time, but the benefits are still large enough to make a difference. On August 22 and August 29, McGraw-Hill Construction will offer the results of research completed on education, medical and business offices where small renovations were completed over a length of time and the results of these optimization projects. Speakers Harvey M. Bernstein of McGraw-Hill Construction and Brad Haeberle of Siemens Industry will offer metrics and the benefits to companies how opt of small improvements instead of major overhauls. If you are interested in attending either of these webinars, you can register here http://engage.vevent.com/index.jsp?eid=1523 . Lear how owners are investing in building performance and you can learn how best to serve your customers.